Eurhodip is the association of Leading Hotel Schools in Europe with more than 150 member schools and universities from 39 different countries. Its 17th annual Conference was organized in Zaragoza, Spain, from July 10-14, 2010.

City Marketing
City Marketing is an important phenomenon of the last decade. Major cities and provincial towns have designed marketing strategies and have started to use brands aimed at their “clients”: residents, investors and visitors. This very leaflet bears the new logo of the Zaragoza brand.
This approach - normally a joint effort by city councils and the private sector - will no doubt affect the hospitality industry in numerous ways: not only will the number of visitors, hopefully, increase, but visitors might also have different expectations, and we might even reach entire new visitors’ segments. Also, residents may change their perception of their own city and, thus, their leisure habits.

CONPEHT
A special invitation has been sent out to the member schools of the Pan-American Confederation of Hospitality, Gastronomy and Tourism Schools (CONPEHT). The 17th Eurhodip Conference thus was a splendid occasion to share ideas on hospitality education on both sides of the ocean, and to establish international cooperation.

For more information, visit the conference website: http://eurhodip.hotelschool.es/node/150

PROGRAMME

Saturday July 10 - Arrival and welcome
13:00 Welcome Lunch for the Members of the Board of Directors
15:00 Meeting of the Board of Directors
19:00 Tour of the Aljafería, 11th Century Moorish Castle, today Aragon's regional Parliament, and Welcome Cocktail

Sunday July 11
10:00 Zaragoza Tour: City of Four Cultures - Roman Theatre; The Mudejar Cathedral of the Seo Basilica of our Lady of the Pillar,the largest baroque church in Spain
13:30 Lunch at El Náutico
19:00 Tapa Excursion in the Tubo (City Centre)

Monday July 12 - City Marketing
10:00 Official Opening by Mr. Enrique Iglesias, Iberoamerican Secretary General
11:15 Coffee Break
11:45 Ares Kalandides: The trouble with place identity: City Marketing between Berlin and Bogotá
12:30 Chris Foy: Tourism & the London 2012 Olympic & Paralympic Games
13:30 Lunch
16:00 Angelique Lombarts: The Amsterdam Red Light district, From Exploitation to Exploration. Leisure concepts in a transforming area
16:45 Jesús Blanco Pérez: Zaragoza, a challenge, a brand. Defining the identity of the city
19:00 Reception at the City Hall

Tuesday July 13
09:00 Workshop Sessions
10:30 Coffee Break
11:00 Marianne Müller Award
12:00 Eurhodip General Assembly
13:30 Lunch
16:00 Presentation and Discussion Panel by CONPEHT
20:30 Gala dinner at the Ebro terraces

Team
Ares Kalandides

Time Frame
July 10-13, 2010

Location
Zaragoza (Spain)