Following the past engagement in Bogotá (Colombia), in:polis pushed the idea of positioning the city as a city of music since Bogotá's cultural economy is a specific strength of and for the city.

This led to Bogotá's candidature as an UNESCO "City of Music." Being accepted to the UNESCO Network of Creative Cities would enable Bogotá to position and brand itself internationally and to exchange ideas with other cities in the network sections of music, design, media arts, film, gastronomy, literature, and crafts and folk art.

For Bogotá, in:polis not onyl initiated the candidature but also supported the city by consulting during the application process. For this work, experiences from previous in:polis projects were included.

The UNESCO candidature was primarily organised by Bogotá's Philharmonic Orchestra.

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The project package for Invest in Bogotá included the following projects:
Analysis: International Positioning of Bogotá
Strategic City Marketing Concept Bogotá
Business Plan Bogotá
UNESCO Candidature Bogotá
Consulting Contract Bogotá

Client
Invest in Bogotá

Team
Ares Kalandides

Time Frame
2010-2011

Location
Bogotá (Colombia)