Following the analysis of Bogotá's international positioning and the design of a strategic city marketing concept, in:polis's project package for Invest in Bogotá (Colombia) included the development of a business plan for implementing the new strategy through a public-private partnership.

The basic idea was the cooperation between the local chamber of commerce and the municipality including the integration of further actors in Bogotá.

This cooperation was designed in an innovative modular system that is based on a small effective taskforce for the implementation of the city marketing concept, while various partners participate for a short or long period of time.

This system of cooperation shall enable broad participation while ensuring an effective implementation of the strategy.

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The project package for Invest in Bogotá included the following projects:
Analysis: International Positioning of Bogotá
Strategic City Marketing Concept Bogotá
Business Plan Bogotá
UNESCO Candidature Bogotá
Consulting Contract Bogotá

Client
Invest in Bogotá

Team
Ares Kalandides
Ignacio Castillo Ulloa
Karsten Stampa

Time Frame
2009-2010

Location
Bogotá (Colombia)