The starting point of in:polis's project package for Invest in Bogotá (Colombia) was an extensive analysis of Bogotá's international positioning.

For the research, in:polis used three complementing methods:

• interviews: extensive interviews with 50 people
  
• focus groups: exchange of ideas about Bogotá's perception
  
• media analysis: quantitative and qualitative analyses of international newspapers, scientific articles, and a multitude of websites
  

The result of this work was a report that presented Bogotá's international positioning with the help of a SWOT analysis (SWOT standing for strengths, weaknesses, opportunities, and threats).


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The project package for Invest in Bogotá included the following projects:
Analysis: International Positioning of Bogotá
Strategic City Marketing Concept Bogotá
Business Plan Bogotá
UNESCO Candidature Bogotá
Consulting Contract Bogotá

Client
Invest in Bogotá

Team
Ares Kalandides
Ignacio Castillo Ulloa
Karsten Stampa

Time Frame
2009

Location
Bogotá (Colombia)