The Georg Simmel Centre for Metropolitan Research together with in:polis organized the 2nd International Place Branding Conference "The Search for Place Identity" in Bogotá, Colombia, 20th – 22nd January 2011. Approximately 100 participants from all over the world spent 3 days discussing theory, methodology and implementation of Place Branding in an international and interdisciplinary context. The conference was a step further towards not only understanding how to brand places, but especially what it is we are doing.
In the past 10 years, Bogotá has undergone radical changes and it is today one of the most vibrant cities in the world, both culturally and business wise. But as it is often the case, image takes a long time to follow reality. Bogotá is thus about to launch its new city marketing strategy and offers an excellent case study for the conference.
With a special issue in the Journal of Place Management and Development
January 20-22, 2011
Edna Rozo Bellón
in:polis | urbanism
Georg Simmel Centre for Metropolitan Studies, Humboldt University Berlin
Cámara de Comercio de Bogotá (CCB)
Association for Place Branding & Public Diplomacy
Institute of Place Management (IPM)
Universidad Externado de Colombia
Instituto Distrital de Turismo (IDT)
Alcadía Mayor de Bogotá
TU Berlin - Centre for Metropolitan Studies
in:projectis | project management
Last update: 18th January, 2011